On October 24, Facebook will begin offering businesses a first-party cookie option with the Facebook pixel. This change is in line with updates made by other online platforms, as use of first-party cookies for ads and site analytics is becoming the preferred approach by some browsers.
Businesses have long relied on cookies to serve ads to relevant audiences and understand visits to their sites. Up until now, Facebook has used its pixel — powered by third-party cookies — for website analytics, ad targeting, and ad measurement. This new option will also help advertisers, publishers, and developers continue to get accurate analytics about traffic to their websites.
Why is this important?
Browsers and 3rd party tools are starting to crack down on "third-party" cookies which is what powers the Facebook Pixel. If uses are deleting these cookies, 3rd party tools are removing them, and browsers are blocking them, your facebook ad targeting strategy will suffer....
There has been a lot of buzz the past 12 months about consolidation (M&A), dwindling production, and margin compression. After Zillow entered the game, I wrote an article for HousingWire about what that means for lenders. The response was overwhelming. On my personal channels, that piece got over 15,000 hits, adding to the few thousand that HousingWire received. Add the messages and emails, I could tell a lot of people were "nervous" about the future of the industry.
Due to the popularity of my article I recently did a follow up webinar about the best way to make yourself disruption proof in today's lending world. I have put the replay of that webinar above.
I have received an overwhelming amount of positive feedback from the attendees. A lot of you are nervous about what is happening and are concerned that you are not fully prepared to adapt to the changing market.
The good news is it isn't too late. But you need to start your on your path of...
Author: Jason Frazier
Last month I wrote an article for Breakthrough Broker called "The Power of the Pixel", which was a primer to help agents understand what the Facebook Pixel is and how they could use it. This was the start of a series of articles I am writing about using the Facebook Pixel for Real Estate. The FB Pixel has kind of turned into "my thing" in regards to providing content. I am doing a webinar for Agent Mastermind on it, I have been a guest on a few podcasts, and recently did a virtual training for eXp Agents in their eXp World online community.
Last week a Real Estate FB trainer sent out an email to his database with the title about the Pixel being somewhat similar to mine. It obviously caught my attention and so I decided to check out the content. Now you may be thinking at this point "are you saying he copied you?" and the answer is a resounding NO. I do not think that at all. I think as a marketer he also sees the how the pixel is even more important...
Author: Jason Frazier
When I was at Social Media Marketing World earlier last year, a lot of the meetings has some “influencer” aspect. Speakers talked about using influencers to help their branding and to help sell products for the same reason why big brands pay celebrities to endorse their product. And I get that. But one thing that nobody discussed was, that every single one of your customers IS an influencer.
Just because someone has x amount of followers, does not mean that having them on board talking about your company/product will equal more sales. In fact, it could hurt sales in certain circumstances. Unless you are doing research into who these followers are and their behavior, you are just following what I call “bucket demographics.’ Meaning, their followers are x + y so it must = z. And that just isn’t the case.
For example. My friends and I follow a social media “celeb,” because they do stupid things, and it makes us laugh....
Author: Jason Frazier
In the Mortgage industry over the last six months, I have noticed a growing trend in automation and demographic generalization. For the most part, automation is a great tool to speed up efficiency, especially in the mortgage industry. Putting certain demographics in a generalized buckets for marketing and branding strategy is also a way to make your advertising easier. However, in my opinion both are being implemented the wrong way.
Automation is nothing new in business, even in an archaic industry such as mine. However, recently it seems that companies just seem to think that using technology to automate the mortgage process ("The Digital Process") is the same as improving the customer experience. Insert "wrong buzzer" sound here.
Sorry, not the same thing. Creating the digital process is awesome for the transaction process. It is. But technology is NEVER a replacement for the human element in a relationship driven industry, such as mine. And that's what...
This post is a summary of Frazier's appearance on The Onion Juice Podcast. Read below for some quick hits from the podcast and then listen in as Neil and Frazier discuss this very important topic in depth!
<You can listen to the Podcast by clicking HERE>
Have you heard that Facebook changes are on the way? It’s understandable and lots of people love the things that Facebook is going to do.
Facebook has become less of an enjoyable place for many people to spend time, and that means the people we want to engage with aren’t spending as much time there either.
Why has it become so unattractive?
It’s because of all the clickbait and irrelevant posts that wind up in Facebook feeds. But the changes Facebook is making here at the beginning of 2018 are going to help us be more effective in reaching the very people we want to connect with.
On this episode, Jason Frazier and Neil Mathweg explain why.
Author: Chelsea Peitz
Video is shared 1,200 percent more times than links and text combined, and it drives a 157 percent increase in organic traffic from search engines (Brightcove). A powerful marketing tool, video is one of, if not the most, engaging form of content used today.
Frazier joins our good friend Dustin Brohm on the Massive Agent Podcast to talk about how, and why, Realtors and Loan Officers should be using the Facebook Pixel in their real estate marketing plan.
The Facebook Pixel is a snippet of code that Facebook will provide for you (found in your Ads Manager) to embed on your website, which then tracks each visitor to each page of your website that they visit, and the actions they take. The Facebook Pixel tracking code then allows you to “remarket” to those website visitors in the form of Facebook ads in their News Feed. The pixel code just needs to be installed once, and then you’re able to track and collect data on your website visitors, and use this data to create different audiences to target with your Facebook advertising.
In this episode, Frazier did a great job thoroughly explaining his recommended strategy for agents and loan officers for using their Pixels to get more leads. This is an episode you should...
Author: Jason Frazier
Chelsea & I recently attended and spoke at Inman Connect New York, where more than 4,000 CEOs, tech entrepreneurs, marketing experts, top-producing agents and brokers, and financial services executives converge. It is the "Super Bowl" or Real Estate conferences.
One speaker that everyone was looking forward to was Scott Shapiro. Scott is the Client Partner and Industry Relations for Real Estate at Facebook, meaning that Real Estate & Facebook is his jam. His session centered around the "Inside Scoop" of Facebook & Instagram Data along with best practices to hone your strategy on their platform. I have listed the key information from his talk below.
1 of every 5 mobile minutes are spent in Facebook and Instagram
3 Hours per day are spent on mobile
>2 Billion users on Facebook per month
>800 million users on Instagram per month
>300 million users on Instagram Stories per month (keep an eye on this growth)
In the US, 194...
Author: Chelsea Peitz
Camera first is the marketing mantra for 2018. Tomorrow’s consumer expects you to be the star of your own show, and being the star of your own show isn’t about ego or fame, it’s simply about communicating in the most human way possible — eye-to-eye, screen-to-screen.
Creating content that connects requires speaking to the consumer directly and in the right context. Video is the most effective way to do that. We all have free broadcast networks in our pockets now, and we can easily share our brand with the world at scale.
Gone are the days of posting a quick social announcement about your open house or just listed and getting bombarded with comments and shares. Now, it’s about providing thoughtful content, becoming the resource, and as Gary Vee says, acting as a media company — “comma” — that sells houses.
In my opinion, today’s marketing should be more about the real estate...