The two talk about why networking events are vital for building relationships. Social media is like a CRM. Shannon separates all her Facebook friends in different columns as to whether or not she needs to work on building relationships with that person. Every day, Shannon has goals she needs to reach on social media that leads to five meaningful conversations, and eventually one face-to-face conversation. Also, Shannon joins clubs to make connections with others. Recently, Shannon revealed to a club member that she could list her house without the help of a realtor. Overall, people put a premium on their time; individuals that offer free education without a sale will end up doing better than the person who tries to sell all their knowledge.
To win, you need to create a customer experience. If someone immediately asks how much your commission is, they only care about the money. The packages Shannon offers are a huge winner for her, and she only reveals them when asked. You are own competitor, don’t be afraid to help other Realtors in your market because when they leave the industry, they will refer people to you. For 2019, Shannon has a plan to create business every month and gives examples on reaching your sphere. Then, we learn about how to utilize an MVP group and all the perks you can include with it.
[01:50] About Shannon Milligan
[07:00] Producing creative videos
[09:30] Business development
[15:20] The chase
[24:20] Attraction marketing
[32:25] Customer experience
[43:15] MVP groups
[56:00] Everyone’s market is different