This post is a summary of Frazier's appearance on The Onion Juice Podcast. Read below for some quick hits from the podcast and then listen in as Neil and Frazier discuss this very important topic in depth!
<You can listen to the Podcast by clicking HERE>
Have you heard that Facebook changes are on the way? It’s understandable and lots of people love the things that Facebook is going to do.
Facebook has become less of an enjoyable place for many people to spend time, and that means the people we want to engage with aren’t spending as much time there either.
Why has it become so unattractive?
It’s because of all the clickbait and irrelevant posts that wind up in Facebook feeds. But the changes Facebook is making here at the beginning of 2018 are going to help us be more effective in reaching the very people we want to connect with.
On this episode, Jason Frazier and Neil Mathweg explain why.
It may sound funny to say it this way but the changes Facebook is making and its algorithm are focused more on people than they are on Brands.
Yes, Facebook is still an advertising platform and they will still sell advertisements and enable you to target their audience, but it looks like they are tired of user’s Facebook feeds being crammed full of junk.
If you have been using Facebook as a place to post clickbait type content, you are about to receive a big wake-up call.
Those kinds of posts will no longer even show up on Facebook feeds because Facebook has changed its algorithms. The post that will be highlighted the most are the ones that get engagement, actual comments and conversations going on.
That means as a media company that happens to sell real estate, you need to rethink your strategy and build relationships through Facebook, which is what you should have been doing all along.
If you’ve been using Facebook and social media in general for that matter to build relationships with people so that you can serve them better, you’ll be happy about the changes that are coming to Facebook in 2018.
It’s wonderful to know that all the junk that is aimed at getting people to click, share, and take some sort of action to purchase the product, are going to go away. Facebook’s plan is to highlight engaging content that truly connects people.
Isn’t that the purpose of social media in the first place?
If you have already been doing live videos you know the power they have when it comes to engaging with people.
That is exactly the kind of results that Facebook’s changes are aimed at producing. That means that live video is going to rank much higher and be more noticeable in Facebook feeds than ever before.
So if you are not doing live video, you need to start. Figure out a way to focus on a cause or a topic that will engage the audience you’re trying to reach.
That’s going to make your posts rank higher, give you the opportunity to build authentic relationships so that you can be known, liked, and trusted, and eventually wind up with new customers because of that engagement.