This post is a summary of Frazier's appearance on The Onion Juice Podcast. Read below for some quick hits from the podcast and then listen in as Neil and Frazier discuss this very important topic in depth!
< You can listen to the Podcast by clicking HERE >
Most people think that branding consists of your logo and a slogan that you pitch on your website and social media.
3 Pillars of Real Estate Branding
Do your customers choose your brand first? This question gets right to the heart of branding. Branding isn’t about logos or slogans.
Branding is about forming a relationship with your customers — a relationship where they know your brand and have an idea about the experience your provide.
Do consumers know about you? If they do, do they like working with you? Lastly, but most important, do they trust you?
Commodity vs. Brand
Essentially, it is my belief that agents in the real estate industry are being commoditized with all the...
Author: Chelsea Peitz
The only thing that’s constant is change
Last year, I switched from a PC to a Mac because I thought it couldn’t be that hard to learn, however, I very quickly found myself lost and spending hours on tasks that used to take me minutes.
I kept telling myself that millions of people couldn’t be wrong. Apple users aren’t just fans, they’re fanatics, and they must know something that I didn’t.
I googled how to do everything, and after a few weeks of cursing this 13-inch technological quagmire, things started to become easier and make sense. Now, I love my Mac!
I realize now that my resistance stemmed from my fear of change.
Just like the changeover from one system to another, the latest Snapchatupdate is proving to be a bit shocking to its user base. It’s not really fair to label the recent change as an “update,” when truthfully, it’s a complete platform redesign.
Snapchat didn’t simply add...
Read the full blog post on Adwerx by clicking HERE.
Frazier’s Five Point Plan for Loan Officers