Everyone is an Influencer

branding cx influencer Apr 06, 2018

Author: Jason Frazier

When I was at Social Media Marketing World earlier last year, a lot of the meetings has some “influencer” aspect. Speakers talked about using influencers to help their branding and to help sell products for the same reason why big brands pay celebrities to endorse their product. And I get that. But one thing that nobody discussed was, that every single one of your customers IS an influencer.

Just because someone has x amount of followers, does not mean that having them on board talking about your company/product will equal more sales. In fact, it could hurt sales in certain circumstances. Unless you are doing research into who these followers are and their behavior, you are just following what I call “bucket demographics.’ Meaning, their followers are x + y so it must = z. And that just isn’t the case.

For example. My friends and I follow a social media “celeb,” because they do stupid things, and it makes us laugh....

Continue Reading...

Don't Take the Easy Way Out on Automation & Marketing

automation cx marketing Apr 06, 2018

Author: Jason Frazier

In the Mortgage industry over the last six months, I have noticed a growing trend in automation and demographic generalization. For the most part, automation is a great tool to speed up efficiency, especially in the mortgage industry. Putting certain demographics in a generalized buckets for marketing and branding strategy is also a way to make your advertising easier. However, in my opinion both are being implemented the wrong way. 

Automation is nothing new in business, even in an archaic industry such as mine. However, recently it seems that companies just seem to think that using technology to automate the mortgage process ("The Digital Process") is the same as improving the customer experience. Insert "wrong buzzer" sound here.

Sorry, not the same thing. Creating the digital process is awesome for the transaction process. It is. But technology is NEVER a replacement for the human element in a relationship driven industry, such as mine. And that's what...

Continue Reading...
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.