Inman Connect NY: Facebook & Instagram Data

data facebook icny instagram Mar 21, 2018

Author: Jason Frazier

Chelsea & I recently attended and spoke at Inman Connect New York, where more than 4,000 CEOs, tech entrepreneurs, marketing experts, top-producing agents and brokers, and financial services executives converge. It is the "Super Bowl" or Real Estate conferences.

One speaker that everyone was looking forward to was Scott Shapiro. Scott is the Client Partner and Industry Relations for Real Estate at Facebook, meaning that Real Estate & Facebook is his jam.  His session centered around the "Inside Scoop" of Facebook & Instagram Data along with best practices to hone your strategy on their platform. I have listed the key information from his talk below.

The Data:

1 of every 5 mobile minutes are spent in Facebook and Instagram

3 Hours per day are spent on mobile

>2 Billion users on Facebook per month

>800 million users on Instagram per month

>300 million users on Instagram Stories per month (keep an eye on this growth)

In the US, 194...

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