Best Practices to Make Yourself Disruption Proof

 

There has been a lot of buzz the past 12 months about consolidation (M&A), dwindling production, and margin compression. After Zillow entered the game, I wrote an article for HousingWire about what that means for lenders. The response was overwhelming. On my personal channels, that piece got over 15,000 hits, adding to the few thousand that HousingWire received. Add the messages and emails, I could tell a lot of people were "nervous" about the future of the industry.

Due to the popularity of my article I recently did a follow up webinar about the best way to make yourself disruption proof in today's lending world. I have put the replay of that webinar above. 

I have received an overwhelming amount of positive feedback from the attendees. A lot of you are nervous about what is happening and are concerned that you are not fully prepared to adapt to the changing market. 

The good news is it isn't too late. But you need to start your on your path of...

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Don't Take the Easy Way Out on Automation & Marketing

automation cx marketing Apr 06, 2018

Author: Jason Frazier

In the Mortgage industry over the last six months, I have noticed a growing trend in automation and demographic generalization. For the most part, automation is a great tool to speed up efficiency, especially in the mortgage industry. Putting certain demographics in a generalized buckets for marketing and branding strategy is also a way to make your advertising easier. However, in my opinion both are being implemented the wrong way. 

Automation is nothing new in business, even in an archaic industry such as mine. However, recently it seems that companies just seem to think that using technology to automate the mortgage process ("The Digital Process") is the same as improving the customer experience. Insert "wrong buzzer" sound here.

Sorry, not the same thing. Creating the digital process is awesome for the transaction process. It is. But technology is NEVER a replacement for the human element in a relationship driven industry, such as mine. And that's what...

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