Agents: Don't fall for the scare tactics

facebook pixel real estate Jun 11, 2018

Author: Jason Frazier

Last month I wrote an article for Breakthrough Broker called "The Power of the Pixel", which was a primer to help agents understand what the Facebook Pixel is and how they could use it. This was the start of a series of articles I am writing about using the Facebook Pixel for Real Estate. The FB Pixel has kind of turned into "my thing" in regards to providing content. I am doing a webinar for Agent Mastermind on it, I have been a guest on a few podcasts, and recently did a virtual training for eXp Agents in their eXp World online community. 

Last week a Real Estate FB trainer sent out an email to his database with the title about the Pixel being somewhat similar to mine. It obviously caught my attention and so I decided to check out the content. Now you may be thinking at this point "are you saying he copied you?" and the answer is a resounding NO. I do not think that at all. I think as a marketer he also sees the how the pixel is even more important...

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Massive Agent Podcast: Using Facebook Pixels In Your Real Estate Marketing

facebook pixel podcast Mar 23, 2018

Frazier joins our good friend Dustin Brohm on the Massive Agent Podcast to talk about how, and why, Realtors and Loan Officers should be using the Facebook Pixel in their real estate marketing plan.

The Facebook Pixel is a snippet of code that Facebook will provide for you (found in your Ads Manager) to embed on your website, which then tracks each visitor to each page of your website that they visit, and the actions they take. The Facebook Pixel tracking code then allows you to “remarket” to those website visitors in the form of Facebook ads in their News Feed. The pixel code just needs to be installed once, and then you’re able to track and collect data on your website visitors, and use this data to create different audiences to target with your Facebook advertising.

In this episode, Frazier did a great job thoroughly explaining his recommended strategy for agents and loan officers for using their Pixels to get more leads. This is an episode you should...

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