Agents: Don't fall for the scare tactics

facebook pixel real estate Jun 11, 2018

Author: Jason Frazier

Last month I wrote an article for Breakthrough Broker called "The Power of the Pixel", which was a primer to help agents understand what the Facebook Pixel is and how they could use it. This was the start of a series of articles I am writing about using the Facebook Pixel for Real Estate. The FB Pixel has kind of turned into "my thing" in regards to providing content. I am doing a webinar for Agent Mastermind on it, I have been a guest on a few podcasts, and recently did a virtual training for eXp Agents in their eXp World online community. 

Last week a Real Estate FB trainer sent out an email to his database with the title about the Pixel being somewhat similar to mine. It obviously caught my attention and so I decided to check out the content. Now you may be thinking at this point "are you saying he copied you?" and the answer is a resounding NO. I do not think that at all. I think as a marketer he also sees the how the pixel is even more important...

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