27 tips for making your social media posts more visually appealing

Author: Chelsea Peitz

  • Real estate is a visually driven industry; incorporating video can improve your marketing strategy, create brand awareness and position you as a credible local expert.

  • With the increasing adoption of live streaming video, real estate professionals can engage at scale and establish a social media or online presence with the click of a button or the start of a stream.

  • Relationship marketing is key in this industry -- it’s never been easier to connect with an audience and offer it behind-the-scenes access to who you are as a brand.

Video is shared 1,200 percent more times than links and text combined, and it drives a 157 percent increase in organic traffic from search engines (Brightcove). A powerful marketing tool, video is one of, if not the most, engaging form of content used today.

Our brains process images 60,000 times faster than text, and we remember visual content longer and more often. Accessibility to ...

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What real estate pros should know about the new Snapchat

snapchat social media Mar 17, 2018

Author: Chelsea Peitz

The only thing that’s constant is change

Last year, I switched from a PC to a Mac because I thought it couldn’t be that hard to learn, however, I very quickly found myself lost and spending hours on tasks that used to take me minutes.

I kept telling myself that millions of people couldn’t be wrong. Apple users aren’t just fans, they’re fanatics, and they must know something that I didn’t.

I googled how to do everything, and after a few weeks of cursing this 13-inch technological quagmire, things started to become easier and make sense. Now, I love my Mac!

I realize now that my resistance stemmed from my fear of change.

Just like the changeover from one system to another, the latest Snapchatupdate is proving to be a bit shocking to its user base. It’s not really fair to label the recent change as an “update,” when truthfully, it’s a complete platform redesign.

Snapchat didn’t simply add...

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