27 tips for making your social media posts more visually appealing

Author: Chelsea Peitz

  • Real estate is a visually driven industry; incorporating video can improve your marketing strategy, create brand awareness and position you as a credible local expert.

  • With the increasing adoption of live streaming video, real estate professionals can engage at scale and establish a social media or online presence with the click of a button or the start of a stream.

  • Relationship marketing is key in this industry -- it’s never been easier to connect with an audience and offer it behind-the-scenes access to who you are as a brand.

Video is shared 1,200 percent more times than links and text combined, and it drives a 157 percent increase in organic traffic from search engines (Brightcove). A powerful marketing tool, video is one of, if not the most, engaging form of content used today.

Our brains process images 60,000 times faster than text, and we remember visual content longer and more often. Accessibility to ...

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The 10 best tools for video marketing in 2018

Author: Chelsea Peitz

Camera first is the marketing mantra for 2018. Tomorrow’s consumer expects you to be the star of your own show, and being the star of your own show isn’t about ego or fame, it’s simply about communicating in the most human way possible — eye-to-eye, screen-to-screen.

Creating content that connects requires speaking to the consumer directly and in the right context. Video is the most effective way to do that. We all have free broadcast networks in our pockets now, and we can easily share our brand with the world at scale.

Gone are the days of posting a quick social announcement about your open house or just listed and getting bombarded with comments and shares. Now, it’s about providing thoughtful content, becoming the resource, and as Gary Vee says, acting as a media company — “comma” — that sells houses.

In my opinion, today’s marketing should be more about the real estate...

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