There has been a lot of buzz the past 12 months about consolidation (M&A), dwindling production, and margin compression. After Zillow entered the game, I wrote an article for HousingWire about what that means for lenders. The response was overwhelming. On my personal channels, that piece got over 15,000 hits, adding to the few thousand that HousingWire received. Add the messages and emails, I could tell a lot of people were "nervous" about the future of the industry.
Due to the popularity of my article I recently did a follow up webinar about the best way to make yourself disruption proof in today's lending world. I have put the replay of that webinar above.
I have received an overwhelming amount of positive feedback from the attendees. A lot of you are nervous about what is happening and are concerned that you are not fully prepared to adapt to the changing market.
The good news is it isn't too late. But you need to start your on your path of...
Author: Chelsea Peitz
Camera first is the marketing mantra for 2018. Tomorrow’s consumer expects you to be the star of your own show, and being the star of your own show isn’t about ego or fame, it’s simply about communicating in the most human way possible — eye-to-eye, screen-to-screen.
Creating content that connects requires speaking to the consumer directly and in the right context. Video is the most effective way to do that. We all have free broadcast networks in our pockets now, and we can easily share our brand with the world at scale.
Gone are the days of posting a quick social announcement about your open house or just listed and getting bombarded with comments and shares. Now, it’s about providing thoughtful content, becoming the resource, and as Gary Vee says, acting as a media company — “comma” — that sells houses.
In my opinion, today’s marketing should be more about the real estate...